Marketing communication that makes the difference
Karlöf Kommunikation delivers professional business-to-business marketing communication that provides clear results. Our areas of expertise are Strategy, Content och Interim Management.
Karlöf Kommunikation is characterised by the ability to understand our customer’s business strategy, business model and surrounding environment and transform this understanding into effective, result-oriented, marketing communication. This ability is the basis for making clear analyses and developing comprehensive communication plans that ensure that the customer does the right things in the right way.
Doing the right things
There are many leaders, academicians and consultants who emphasise that strategy is only a smaller element in success; that the primary and foremost element is the ability to act, to ensure that things happen. That is true. But formulating the right strategy is about ensuring that we do the right things – that we do the right analyses, that we prioritise our resources wisely and implement the right efforts.
When Karlöf Kommunikation develops communication and marketing strategies, the basis for our work is a combination of thorough analysis, creativity and experience.
We assist you in
In today’s communication saturated world it is all about reaching out, creating value for and engaging your audience. That sounds easy, but is difficult and challenging. The challenge is to talk about what is important, interesting, relevant and valuable for your target groups and to use channels that have a high level of credibility. This is the essence in successful Content Marketing, CM.
Karlöf Kommunikation’s experienced consultants has extensive experience in producing articles, reports, marketing magazines, newsletters and other journalistic communication in close cooperation with our customers employees.
Please contact Stefan Karlöf for more information and references.
Over the years we have been entrusted to work for many different clients in different industries and sectors. A few examples of our work within content marketing:
Supply Chain Effect
Corporate magazine, Footprint, was developed by Karlöf Kommunikation in cooperation with Swisslog. The content of the magazine is primarily focused on delivering high reading value and useful information for readers. Footprint is published in Swedish and English.
Management for hire
Doing the right things (strategy) is vital. But doing things right, that is managing and implementing our strategies and plans are of course crucial. Karlöf Kommunikation is engaged as marketing/communication managers and project for shorter as well as longer assignments.
The foundation for our interim management is extensive experience from management positions within these areas and project responsibility for broad communication efforts.
Contact Stefan Karlöf for more information or to arrange a personal meeting.